Senior Digital Marketing Analyst at Empire Today in Melrose Park, IL
Business Area The Senior Digital Marketing (Web) Analyst is responsible for analytics strategy and execution to help maximize revenue and efficiency in digital marketing and integrated channels. The Senior Digital Marketing Analyst manages and scrutinizes data from websites and the back office to create actionable insights that optimize marketing efforts, and manages continuous web page testing to maximize conversions and UX. Responsibilities Analyze website performance and marketing channel data to identify and implement strategies and tactics that optimize conversion rate, revenue, and UX Maintain digital analytics implementation and reporting best practices for Adobe Analytics, Adobe Launch, Adobe Target, Google Analytics, Invoca, Google Ads, Facebook Ads, and other marketing platforms and systems Manage marketing data collection and distribution that optimizes performance in a world of increasing data privacy and regulations Advise and assist web development team in testing and optimizing conversion and analytics tagging Prepare daily, weekly, monthly, quarterly and ad hoc performance reports Manage continuous A/B and multivariate tests to improve website performance Support and train business partners and vendors with their data and reporting needs Assist in the development of new reporting tools & capabilities Effectively manage and mentor a Digital Analyst direct report Perform other functions as necessary or as assigned Qualifications The successful candidate will possess:
Minimum of five years experience with website and digital marketing analytics for companies/agencies with extensive paid search and paid social marketing campaigns Detailed hands-on knowledge of Google Analytics and/or Adobe Analytics Experience using A/B testing tools such as Adobe Target or Optimizely Experience with Adobe Launch, Google Tag Manager, or similar tag management systems Highly logical, analytical, and detail oriented Solid knowledge of website, marketing, and digital advertising objectives and nomenclature Ability to effectively communicate with business partners verbally and in writing A proactive approach to responsibilities and problem solving Ability to manage deadlines to ensure all projects/reports are delivered on time Excellent working knowledge of Microsoft Excel Ability to work independently and as part of a team. Experience developing and using Tableau dashboards and/or other data visualization tools a plus Benefits Employees are eligible for numerous benefits including:
Quick enrollment into our benefit plans. Eligibility is first of the month following just two weeks of employment. A premium 401K Investment Plan, with the company matching your amount invested dollar for dollar up to 4% with no vesting. Find another Company that can beat that!
Salary Range:
$80K -- $100K
Minimum Qualification
Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
Minimum of five years experience with website and digital marketing analytics for companies/agencies with extensive paid search and paid social marketing campaigns Detailed hands-on knowledge of Google Analytics and/or Adobe Analytics Experience using A/B testing tools such as Adobe Target or Optimizely Experience with Adobe Launch, Google Tag Manager, or similar tag management systems Highly logical, analytical, and detail oriented Solid knowledge of website, marketing, and digital advertising objectives and nomenclature Ability to effectively communicate with business partners verbally and in writing A proactive approach to responsibilities and problem solving Ability to manage deadlines to ensure all projects/reports are delivered on time Excellent working knowledge of Microsoft Excel Ability to work independently and as part of a team. Experience developing and using Tableau dashboards and/or other data visualization tools a plus Benefits Employees are eligible for numerous benefits including:
Quick enrollment into our benefit plans. Eligibility is first of the month following just two weeks of employment. A premium 401K Investment Plan, with the company matching your amount invested dollar for dollar up to 4% with no vesting. Find another Company that can beat that!
Salary Range:
$80K -- $100K
Minimum Qualification
Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
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