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SEO Marketing Analyst

Company Name:
Jasmine Brown
My client has provided quality, name-brand products at great prices for more than 50 years! They strive to create a company culture and work environment that is conducive to helping every team member reach their full career potential. They are looking for a bright, energetic, and ambitious SEO Marketing Analyst to drive lead acquisition from organic search. As a core member of the digital marketing team, this person will optimize rankings across the major search engines for key words with the highest opportunity to drive traffic to our site. This role will manage SEO efforts for two brands as well as local optimization for retail locations.

ESSENTIAL DUTIES AND RESPONSIBILITIES
Drive volume of appointments delivered through organic search results by:
Developing and implementing a plan across all aspects of SEO, supported by the Digital and Brand marketing teams.
Achieving and maintain top rankings across critical keywords on major search engines
Establish, provide, and use ongoing reporting on key metrics to highlight changes and develop plans for future optimization opportunities.
Working across teams and personnel, both internal and external to implement plans and programs (web developers, designers, writers, etc).
Ongoing monitoring and testing of SEO best practices and techniques
Managing ongoing Online Reputation Management program

KNOWLEDGE, SKILLS AND ABILITIES
Minimum 3 years' experience in search engine optimization
Direct SEO experience with major search engines, understanding of search engine ranking algorithms and crawlers
Strong analytical and project management skills-detail oriented. Approach to business challenges with a problem-solving mindset is critical.
Highly self-motivated. Proven ability to prioritize amongst multiple objectives to identify most critical deliverables, drive them hard to completion, and deliver meaningful results.
Problem analysis and resolution at both a strategic and functional level
Excellent interpersonal and communication skills & utilize in a highly visible, key role
Familiarity with SEO/PPC tools (Raven Tools, SEOMoz, MajesticSEO, Google Analytics)
Experienced and Comfortable with website analytics tools like Site Catalyst, WebTrends and/or Google Analytics
Proficient in Microsoft Office, esp Excel.
HTML knowledge; CSS experience preferred (Other coding is a plus).

Education Required: Bachelor's degree in Marketing, Business or related field required.

Computer Knowledge Requirements: MS Word, Excel, Outlook, SEO/PPC tools (Raven Tools, SEOMoz, MajesticSEO, Google Analytics), Site Catalyst, WebTrends and/or Google Analytics.

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