Marketing Manager at Empire Today in Melrose Park, IL
Duties &
Responsibilities:
Develop and maintain clear reports that show performance at a big picture level, as well as telling stories about what the numbers show, why they matter, and next steps. Track progress to marketing metrics, goals, and KPIs to measure success of marketing campaigns Managing multiple campaigns and projects at the same time, consistently making progress and delivering results. Reporting on key metrics to internal and external stakeholders. Identify trends and signals in which types of campaigns, including creative, product, or messaging is performing best, and utilize these inputs to optimize campaign strategy over time Serve as main point of contact and subject matter expert on company lead generation efforts, maintaining knowledge on emerging marketing technology and trends. Adhere to best practices, platform updates, etc. to remain up to date in the digital and traditional marketing landscape. Foster growth and a dedication to excellence with direct reports, putting into place measurable benchmarks of success. Knowledge and Skills Required:
Minimum 5-7 years marketing experience required. 5
years or more of brand management and/or lead generation marketing preferred. Bachelor's degree in Business, Marketing, or related field, preferred. Strong understanding and application of various marketing disciplines, including digital, traditional, out-of-home, media, and performance marketing. Proven success at developing new initiatives and programs using test-and-learn methodologies. Experience working cross-functionally, both within marketing and an organization as whole, to drive results. Data-driven:
Able to track, measure, analyze campaign and program success to continuously improve results. Creative thinking and problem-solving skills:
Ability to analyze a situation and the data story when developing the best marketing strategies. Communication skills:
Excellent verbal and written communication skills. Preference to work at a company where hard work is rewarded and the opportunity for growth is high.
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
Responsibilities:
Develop and maintain clear reports that show performance at a big picture level, as well as telling stories about what the numbers show, why they matter, and next steps. Track progress to marketing metrics, goals, and KPIs to measure success of marketing campaigns Managing multiple campaigns and projects at the same time, consistently making progress and delivering results. Reporting on key metrics to internal and external stakeholders. Identify trends and signals in which types of campaigns, including creative, product, or messaging is performing best, and utilize these inputs to optimize campaign strategy over time Serve as main point of contact and subject matter expert on company lead generation efforts, maintaining knowledge on emerging marketing technology and trends. Adhere to best practices, platform updates, etc. to remain up to date in the digital and traditional marketing landscape. Foster growth and a dedication to excellence with direct reports, putting into place measurable benchmarks of success. Knowledge and Skills Required:
Minimum 5-7 years marketing experience required. 5
years or more of brand management and/or lead generation marketing preferred. Bachelor's degree in Business, Marketing, or related field, preferred. Strong understanding and application of various marketing disciplines, including digital, traditional, out-of-home, media, and performance marketing. Proven success at developing new initiatives and programs using test-and-learn methodologies. Experience working cross-functionally, both within marketing and an organization as whole, to drive results. Data-driven:
Able to track, measure, analyze campaign and program success to continuously improve results. Creative thinking and problem-solving skills:
Ability to analyze a situation and the data story when developing the best marketing strategies. Communication skills:
Excellent verbal and written communication skills. Preference to work at a company where hard work is rewarded and the opportunity for growth is high.
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
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